About Us
We are an electrical contractor services company that is set to compete in the highly competitive electrical contractor services industry not only in Gauteng, Johannesburg and Tshwane but also throughout the Africa Market.
Our workers are selected from a pool of certified and highly experienced electrical technicians and tradesmen (electricians) with different area of expertise as it relates to our service offerings in and around Gauteng, Johannesburg, Pretoria and also from any part of the Africa as the business grows. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading electrical contractor services companies in the South Africa and throughout Africa continent.
At LIGHTUP ENTERPRISE (PTY)LTD, our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for all our partners, employees and for our clients.
Have any Problems?
Our experts will solve them in no time.
Our Vision Statement
Our vision is to establish a standard and all – round electrical contractor services company whose services and brand will not only be accepted Gauteng Johannesburg but also in other cities in South Africa.
Our mission Statement
Our mission is to provide professional services installation, maintenance and repair and other related services that will assist businesses, individuals, households and professional organizations in ensuring that their facility and electrical equipment are always in good shape. We want to build an electrical contractor service company that can favourably compete with other leading brands in the electrical contractor services together with installation, maintenance and repair services industry
Roles And Responsibilities
Chief Executive Officer – CEO
- Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results;
- Developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
- Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
- Responsible for signing checks on behalf of the company
- Evaluates the success of the organization
Technical Project Manager
- Serves as project manager of the organization; works directly with employees
- Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
- Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
- Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; co-ordinating actions with corporate staff.
- Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
- Maintains quality service by establishing and enforcing organization standards.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
- Makes certain that the technical department perform efficiently, coordinate employee efforts, and facilitate communications between management and handymen
Electrical Engineers And Electricians
- Responsible for carrying out electric lights or power installation
- Responsible for carrying out electric wiring installation on construction projects
- Handles repair or maintenance of electrical
- Handles communication wiring and cabling installation
- Handles electric power and systems installation and servicing
- Responsible for telecommunications installation and servicing
- Responsible for electronic control system installation and servicing
- Handles general repairs and maintenance of communication and electrical equipment
- Handles other related electrical installation, maintenance and repair services as instructed by the Head, Technical Services.
General Electrical Contractor Business Plan – Swot Analysis
LIGHTUP ENTERPRISE (PTY) LTD, engaged the services of a core professional in the area of business consulting and structuring to assist organizations in building a well – structured electrical contractor Services Company that can favourably compete in the highly competitive electrical contractor services together with electrical installation, maintenance and repair service industry in the South Africa and Africa at large.
Part of what the team of business consultant did was to work with the management of our organization in conducting a comprehensive SWOT analysis for LIGHTUP ENTERPRISE (PTY) LTD, Here is a summary from the result of the SWOT analysis that was conducted on behalf of LIGHTUP ENTERPRISE (PTY)LTD.
Our core strength lies in the power of our team; our workforce. We have a team of certified and highly trained and experience electrical engineers and electricians / technicians, a team with excellent qualifications and experience in various niche areas in the electrical contractor services together with installation, maintenance and repair service industry. Aside from the synergy that exists in our carefully selected workforce, our services will be guided by best practices in the industry.
As a new electrical contractor services company in Gauteng, Johannesburg, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients (construction companies) in the already saturated and highly competitive electrical contractor services and installation, maintenance and repair services industry. Another weakness is that we may not have the required cash to pump into promoting our business the way we would want to.
No doubt, the opportunities in the electrical contractor services and installation, maintenance and repair services industry is massive considering the number massive activities going on in the construction together with real estate industry and also the numbers of households and corporate organizations who would always need one or more electrical appliances or wiring to fix in their facilities. As an electrical contractor services company, we are ready to take advantage of any opportunity that is available in the industry.
Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new electrical contractor services business or even installation, maintenance and repair company in same location where our target market exist and who may want to adopt same business model like us.
General Electrical Contractor Business Plan – Market Analysis
Market Trends
No doubt, the electrical contractors industry is indeed one of the largest subcontracting industries in the South Africa of going by the revenue generated in the industry. A close watch on the industry activities shows that the revenue increase is due to acceleration in downstream construction markets in the South Africa.
As a result of the steady increase of demand from downstream construction markets, activities in this industry, registered businesses and of course contracts / job numbers have been trending upward. Going forward, the construction industry and real estate industry are expected to continue thriving hence increase in the demand for the services of electrical contractors.
So also, the industry is also expected to benefit from the increase in renovation and retrofitting activities, principally for green upgrades, such as energy-efficiency projects. On the average, starting and running an electrical contractor services business can be cost effective. This is especially so when you have highly trained, well qualified and experienced staff as members of your team. With the quality of work carried out by them for your customers, you will be able to retain
Your customers and the good work your company does will be well spread by word of Mouth as customers will tend to recommend your services to their families and friends once you are able to do a good job in their homes and on their properties.
A company’s ability in providing its customers with quality service at affordable prices will also be a factor that will count in the industry. This way the company will be able to retain existing clients and get more business from new customers. The competition in the electrical contractor industry shows that there is a viable market for the services of electricians. As long as you are prepared to run a high quality business, you will have your own share of the market as some electricians business that exist take their customers for granted and offer them mediocre services. This gives you room as a new entrant into the business to come in and dominate if you are prepared to give quality service to your client.
General Electrical Contractor Business Plan
Sales And Marketing Strategy
We are mindful of the fact that there is stiffer competition in the electrical contractor services industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.
Our sales and marketing team will be recruited based on their vast experience in the electrical contractor services together with installation, maintenance and repair services industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of LIGHTUP ENTERPRISE (PTY)LTD.
Our corporate goal is to grow LIGHTUP ENTERPRISE (PTY) LTD, to become one of the top 10 electrical contractor services brands in the South Africa which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in Gauteng, Johannesburg but also in other cities in the South Africa. LIGHTUP ENTERPRISE (PTY)LTD, is set to make use of the following marketing and sales strategies to attract clients;
- Introduce our business by sending introductory letters alongside our brochure to individuals, households, construction and real estate companies, corporate organizations, religious organizations and key stake holders.
- Promptness in bidding for electrical installations, repair, and maintenance contract from construction companies, real estate companies, the government and other cooperate organizations
- List our business on yellow pages ads (local directories)
- Attend relevant international and local expos, seminars, and business fairs
- Create different packages for different category of clients in order to work with their budgets and still deliver excellent services
- Leverage on the internet to promote our business